Royal favourites Beulah London provide Goodwood's Ladies Day with ethical silks
A day at the races is pretty special, just look at the effort that goes into the assortment of hats and outfits for Royal Ascot. Similarly, Goodwood attracts a equally flamboyant level of fanfare. This year's races ended up being extra glamourous when fashion brand Beulah London were asked to design jockey silks for the Magnolia Cup race on Ladies Day.
Speaking to The Telegraph, Beulah London co-founder Lady Natasha Rufus Isaacs described the significance of the blue heart design, "We designed a silk featuring our signature blue heart print, which has always sold incredibly well. We give a donation to the United Nation's Blue Heart Campaign for every printed item sold, which helps victims of human trafficking and abuse."
She also discussed how the trend of buying cheap, mass-produced clothes is weakening. "I think people are becoming a lot more aware of how their clothes are made," she said. "Mahatma Gandhi was once quoted as saying, 'There's no beauty in the finest cloth if it makes hunger and unhappiness', which I think says it perfectly."
A favourite of Princess Beatrice and Eugenie, Beulah London was founded in 2011 by Rufus Isaacs and designer Lavinia Brennan. Inspired by their time working in an aftercare home in Delhi in 2009, the pair set off to create a fashion brand which raised awareness and funds for the victims of sex trafficking. Each purchase made form Beulah London comes presented in a canvas bag which has been made by the victims, providing a livelihood for them.
Beulah London's design was worn by jockey Alexis Green on August 1st, alongside designs from Jasmine Guinness, Mulberry and Vivienne Westwood.